At time, intelligence, data-driven and () were ambitious concepts bordering on the ridiculous. , these are some of the top .
why wouldn’t they be? all, if your intends to remain competitive in this crowded online landscape, must adapt to the latest .
In this , we’ll go over the most important you can't this year they will your not just , but thrive in this of never-ending changes.
1. Digital Changes in Consumer Behavior Are Here to Stay
that the accelerated ecommerce adoption by in 3 .
In fact, of companies sectors witnessed new behaviors this past .
time to and up the demand for and easy , curbside , and contactless has passed.
Now, companies are to build and resilience for the .
most recent for Value report finds that to more resilient is a for of retail brands, deploying contactless payments () and creating robust selling platforms ().
There’s no in waiting for a return to “” and, to research from my , and re-opening are driving new .
Plans you had put in (or shelved as priority) prior to the must be re-evaluated and .
it all on the table – , , , and order of . Some initiatives may to be accelerated and entirely .
now for where want to be five years post- – not where you thought the would be by before it ever .
2. Tell a real story
lling is always key for marketing. But when it comes to selling your product in the landscape, consumers are tired of just hearing about how you, the brand, believe your goods or services are better than the competition. They want to know how delivered on your promises in a way that has up to their needs and expectations.
This doesn’t mean should take a and let their reviews do the talking. Rather, your should shift its focus to —don’t just tell the consumer the of their product or why it’s than their competitors, should through stories and testimonials how the or service can help to solve a problem.
It might result in direct , but it’s a great way to put your front-and-center in the minds of who are considering a . That way, when they face that you’ll be the first one they turn to.
3. Conversational Marketing
With all talk about , the reality of modern becomes clear: it’s than ever. want it that way, and so are reacting accordingly. When have a question, want an “” .
facilitates a , instant between marketers and :
, this form of is now across , brands to customers on their : on the , platforms and time that suit the best.
Cancel, and CEO of , explains: “Today’s buyers expect to find what they’re looking for now, not later….[And in] the way people prefer to communicate.”
In fact, Drift has found that of consumers use conversational marketing tools for purchases.
Some companies use to execute a conversational include:
· Personalized videos
· Virtual selling assistants
example of a company that benefited from conversational marketing is , which, after its implementation, saw 10X more sales conversations, 70% more marketing qualified leads, and more meetings booked:
4. Marketers get more strategic.
As , artificial intelligence and machine learning take away a lot of the grunt work of , marketers must become more strategic. The options in continue to grow.
: Marketers need to think strategically to on what really drives their growth.
5. Social Media Stories
Since first pioneered the years ago, social stories have been red hot.
would be the to jump on the , followed by other big like , , and even .
this point, it’s safe to say that are more than a digital trend. They’re here to stay and can be to increase in popularity over and beyond.
differ from traditional social posts in that they’re only available for .
That them a perfect avenue for individuals and alike to rawer, more genuine posts more with those who’d like to see them.
ways top brands have been stories to reach their include:
· Experimenting with .
· out to specific audiences by using geofilters and location tags.
· Encourage consumers to act on timely offers via powerful calls to .
· Gathering data in a fun, casual way with polls.
In 2022, will be looking for to drive customer and authentic via story-like across all the big platforms.