Medical IT Consulting helps organizations navigate the common challenges facing the industry. These consulting bodies can come in the form of major consulting firms with a specific healthcare branch. Or they can be highly specialized companies that address one area of healthcare challenges, like the difficulty of managing payor contracts. Many players within the healthcare industry, especially providers, have a limited understanding of the benefits healthcare consulting firms offer and why healthcare consulting is important. As a matter of fact, healthcare consulting is especially important for providers, because of the challenges associated with balancing patient care with normal business operations.